Atlas Men's Health

Privacy Policy

Effective Date: January 1, 2023 · Last Updated: March 2026

Atlas Men's Health is a trade name of PKNP Services LLC, with clinical services performed under PK NP in Family Health, PLLC and Atlas Wellness Adult Health NP, PLLC (collectively, "Atlas," "we," "us," or "our"). We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at atlasmenshealth.com, use our services, or interact with us at our East Meadow, Long Island or Midtown Manhattan locations, or via telehealth.

By using our website or services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

Personal Information You Provide

We may collect the following when you fill out forms, schedule appointments, or contact us:

• Full name, date of birth, gender
• Email address, phone number, mailing address
• Insurance information (for superbill purposes only)
• Payment and billing information (processed securely — we do not store credit card numbers)
• Health questionnaire responses and assessment results (e.g., Low-T Quiz, Peptide Assessment)

Protected Health Information (PHI)

As a healthcare provider, we collect PHI in accordance with the Health Insurance Portability and Accountability Act (HIPAA). PHI includes information about your health status, treatments, and payment for healthcare that can be linked to you personally. Our handling of PHI is governed by our Notice of Privacy Practices (HIPAA Notice), which is provided separately.

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Provide, manage, and improve our healthcare services
• Schedule and confirm appointments
• Process payments and generate superbills
• Communicate with you about your care, including appointment reminders via SMS, email, or phone
• Send educational content, service updates, and promotional offers (with your consent)
• Comply with legal and regulatory obligations
• Improve our website, services, and patient experience
• Conduct internal analytics and quality improvement

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share information in the following limited circumstances:

• Healthcare Operations: With pharmacies, laboratories, and other healthcare providers directly involved in your care
• Service Providers: With trusted vendors who assist in operating our business (e.g., payment processors, appointment scheduling platforms, EHR systems), bound by confidentiality agreements
• Legal Requirements: When required by law, subpoena, court order, or to protect the rights, safety, or property of Atlas, our patients, or the public
• With Your Consent: In any situation where you have given explicit authorization

4. Telehealth Privacy

Atlas provides telehealth services to patients in New York, New Jersey, Virginia, Florida, Nevada, and Iowa. Telehealth consultations are conducted through HIPAA-compliant platforms. By using our telehealth services, you acknowledge that electronic communication carries inherent risks, and you consent to the use of these technologies for your care. We implement reasonable safeguards to protect the privacy and security of telehealth communications.

5. AI-Assisted Documentation and Call Recording

To improve the accuracy and quality of your care, Atlas Men's Health utilizes the following technologies:

AI Medical Transcription (HEIDI Health)

We use HEIDI, an AI-powered medical transcription platform, to assist with clinical documentation during in-person visits and telephone consultations. HEIDI listens to provider-patient conversations and generates clinical notes, which are reviewed and finalized by your provider. Key facts about this technology:

• HEIDI is a HIPAA-compliant platform designed specifically for healthcare
• Audio is processed in real-time and is not permanently stored by the transcription service after notes are generated
• All AI-generated notes are reviewed, edited, and approved by your licensed healthcare provider before being added to your medical record
• AI transcription is used as a documentation tool only — it does not make clinical decisions, diagnoses, or treatment recommendations
• You have the right to opt out of AI-assisted transcription at any time by informing your provider at the start of your visit

Practice Management System Recordings (Zenoti)

Our practice management platform, Zenoti, may record and store telephone calls and communications for quality assurance, training, appointment verification, and compliance purposes. These recordings are stored securely within the Zenoti platform and are subject to the same privacy protections as your other health information.

Your Rights Regarding AI and Recording

• You will be informed when AI transcription or call recording is in use
• You may request that AI transcription be turned off during your visit — your provider will document notes manually instead
• You may request copies of AI-generated clinical notes as part of your medical record (see Section 10: Your Rights)
• Opting out of AI transcription or recording will not affect the quality of your care or your eligibility for any services

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies including:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: To understand how visitors interact with our site (e.g., Google Analytics)
• Advertising Cookies: To measure the effectiveness of our advertising (e.g., Meta Pixel, Google Ads conversion tracking)

These tools may collect information about your browsing behavior across websites. You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

7. SMS and Communications Policy

By providing your mobile number, you consent to receive SMS messages related to appointment confirmations, reminders, prescription alerts, and occasional service updates. Message frequency varies; message and data rates may apply.

• Text STOP to opt out of SMS at any time
• Text HELP for assistance
• Mobile information will not be shared with third parties for marketing or promotional purposes
• SMS opt-in data and consent will not be shared with any third parties

Consent to receive SMS is not a condition of purchase or treatment. Carriers are not liable for delayed or undelivered messages.

8. Data Security

We implement physical, administrative, and technical safeguards to protect your information from unauthorized access, use, or disclosure. These include encrypted data transmission (SSL/TLS), secure servers, access controls, staff training, and HIPAA-compliant systems. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information and medical records for as long as necessary to provide services and as required by applicable state and federal law. In New York, medical records are generally retained for a minimum of six (6) years from the date of last treatment, or longer as required by law.

10. Your Rights

You have the right to:

• Access and Copy: Inspect and obtain copies of your health records
• Amend: Request corrections to information you believe is inaccurate or incomplete
• Restrict: Request restrictions on certain uses or disclosures of your PHI
• Accounting of Disclosures: Request a list of certain disclosures we have made of your PHI
• Confidential Communication: Request that we communicate with you by specific means or at specific locations
• Opt Out: Opt out of marketing communications at any time

To exercise any of these rights, contact our Privacy Official using the information below.

11. Third-Party Links

Our website may contain links to third-party websites, services, or applications (e.g., Zenoti patient portal, payment processors, pharmacy sites). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing personal information.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The "Last Updated" date at the top of this page indicates the most recent revision. Significant changes will be communicated through our website or by other appropriate means.

14. Contact Information

If you believe your privacy rights have been violated, you may file a complaint with our Privacy Official or with the U.S. Department of Health and Human Services Office for Civil Rights at (877) 696-6775 or hhs.gov/ocr/complaints.